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CONCLUSION EXPLICITNESS IN ADVERTISING
Self-referencing and consumer evaluations of larger-sized female models: A weight locus of control perspective
The Influence of Gender on Mood Effects in Advertising
How To Stop Binge Drinking and Speeding Motorists: Effects of Relational-Interdependent Self-Construal and Self-Referencing on Attitudes Toward Social Marketing
The Role of Sensation Seeking and Need for Cognition on Web-Site Evaluations: A Resource Matching Perspective
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