Email Advertising: Exploratory Insights from Finland

BRETT A. S. MARTIN University of Auckland Business School bas.martin@aucklancl.ac.nz JOEL VAN DURME University of Auckland Business Schoolj.vandurme@auckiand.ac.nz MIKA RAULAS Institute of Direct Marketing Excellence Helsinki School of Economics raulas@hkkk.fi MARKO IVIERISAVO Institute of Direct Marketing Excellence Helsinki School of Economics merisavo@hkkk.fi   Since the advent of the internet, much speculation has ensued regarding its […]

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Product Placement in US and New Zealand Television Soap Operas: An Exploratory Study

SIMON J. PERVAN Department of Accounting and Management, La Trobe University,Victoria 3086, Melbourne, Australia BRETT A. S. MARTIN Department of Marketing,University of Auckland Business School, Private Bag 92019,Auckland, New Zealand Although the soap opera as a television genre has consistently captured the imagination of millions of people around the world,surprisingly little has been written about […]

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