The Role of Gender Identity and Self-Construal Salience In Evaluations of Male Models
Is the Marlboro man the only alternative? The role of gender identity and self-construal salience in evaluations of male models Brett A. S. Martin & Juergen Gnoth Published online: 30 January 2009 Springer Science + Business Media, LLC 2009 Abstract This research examines how men react to male models in print advertisements. In two experiments,… Read More »